1- Business philosophy
Why you are starting this business and what value you are going to add. This is going to dictate the decision-making process and the long-term goals of your company.
2- Goal setting
Goal setting dictates the direction of the company. A clear direction clarifies decision making for your company.
3- Customer segmentation
Define the marketing persona. This persona defines everything about a client. Understanding your client helps you advertise and sell your product or service.
4- Value proposition
The value proposition defines the value that a specific brand receives in the mind of its clients. Value propositions can be functional (how useful is the service or product?), emotional (what emotions does it create in the customer's mind?), economical (how fair is the product price for this company compared with its competition?).
5- Customer relationships
The purpose is to improve your relationship with customers to attract new customers, retain them, and increase sales.
A channel is a communication path that delivers Value Propositions to numerous customer segments. A few examples of channels are the distribution of products and selling products.
Employees and human resources, business properties (such as a specific building or instrument), intellectual properties, and brand are a few examples are resources.
Activities in the distribution channels, activities to manage customer relationships, activities for key partners, and activities that generate income for you are a few examples.
Other companies and suppliers are a few potential partners. A company that provides marketing service for another company is an example of a business partnership.
10- Cost structure
Which costs are paid only once, which are paid frequently, which costs are fixed, and which costs change over time?
11- Revenue stream
The revenue channels for an organization (such as selling products or services) are called revenue streams.