Affiliate marketing is the art of marketing products or services from other companies using a platform that attracts customers. The ultimate goal is to sell those products to the customers on the platform. For example, if you are promoting other products on your website, and the user makes a purchase using the ads on your website, you will receive a commission for that. The most important point is the overlap and correlation between your content and the product that you are promoting. Affiliate marketing is a win-win strategy as both marketers and manufacturers make a profit. There are steps to becoming a successful affiliate marketer. First, choose a platform (blog or website). Create an audience around specific content. Second, find manufacturers and collaborators that you want to promote their products. Third, pick the right products that fit your content.
There are three methods to make a profit by affiliate marketing:
Pay Per Click (PPC): In this model, the affiliate marketer makes a profit for each click of the users, no matter if it turns to profit for the manufacturer or not. This model is less popular among manufacturers.
Pay Per Lead (PPL): In this model, the affiliate marketer makes a profit for each lead it generates. Lead is a person who is not a customer but is familiar with your brand and products. Therefore, the lead is a step closer to become the customer than a random user. You usually have an email address or contact number about the lead.
Pay Per Sale (PPS): In this model, the affiliate marketer makes a profit for every sale that the customer makes using his ads. This model is the most popular model among manufacturers because it guarantees a profit for them.